Mad Maximus Nike Football
Nike Football brought the Mad Maximus tournament to life, an immersive street football experience created in collaboration with Cactus Jack.
Nike Football brought the Mad Maximus tournament to life, an immersive street football experience created in collaboration with Cactus Jack.
Held at Barcelona’s iconic Parc del Fòrum one day before El Clásico, the event marked Travis Scott’s arrival in the city as part of his collaboration with FC Barcelona. Inside a custom-built cage with two goals, Europe’s top players clashed in a high-intensity street tournament. The brutalist venue was transformed with bold visuals, dynamic lighting, and real-time content direction, capturing the raw spirit of football.
Mad Maximus merged sport, music, and street culture into a singular moment, celebrating movement, creativity, and community.
Graphic design + art direction: Ana Rivera
Motion graphics/screen content: Olivia Garcia Urrea
Via: Lateral Thinking